SURVEY: Will Smartphones Drive Mobile Content Consumption?
M:Metrics just issued the findings of its May Benchmark Survey. The firm found that while smart phone owners comprise a small percentage of the overall population of mobile phone users, large percentages of smart phone users are consuming mobile content. Contrary to popular belief, those carrying these powerful devices are not using them exclusively for productivity applications, but are also using them to view mobile video, play mobile games and listen to mobile music in addition to using them for personal E-Mail and wireless Web access.
Compared to the average mobile phone subscribers, smart phone owners are avid users of mobile multimedia. In France and Germany, nearly half of smart phone owners sent video or a photo over the network, compared with a market average of (18.6) percent in France, and (19.5) percent in Germany. Nearly a quarter of UK smart phone owners reported listening to music on their handset, versus the average of 5.8 percent:
Via: The::unwired
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