Global Online Video Sales 2006-2010
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The trends showed at this year CES and Macworld clearly indicate the paradigm shifting toward online content purchase.
Online sales of TV shows, movies and other prerecorded video will become a billion-dollar business in 2007, according to Strategy Analytics.
While video download sales made through Apple’s iTunes store and other sources totaled just $300 million in 2006, by the end of 2007 the market will grow to $1.5 billion. By 2010, global revenue from online video sales, rentals and subscriptions will surge to $5.9 billion, and account for eight percent of total home video industry revenues.
2007 will be remembered as the year in which online sales of prerecorded video finally become a real business, just like with music, online delivery of video content is now emerging as a viable and increasingly important distribution channel for content owners. Along with broadband growth and consumer demand, online video sales will also be spurred by a growing number of distributors and payment models.
While Apple’s iTunes store is the leading source for paid video downloads today, other major players such as Wal-Mart, Time Warner, Microsoft Marketplace and NetFlix are expected to enter the market in the near future.
Although pay-to-own downloads account for most online video revenues today, other payment models will become a significant part of the market over time. By 2010, projections show that rentals and subscription-based services will account for about one quarter of annual online video sales to consumers.
[Source: Strategy Analytics via: KenRadio]
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