Microsoft’s Focus on Consumer Technology

WSJ’s Rob Guth talks about Microsoft’s evolving strategy in consumer technology, and how Robbie Bach is leading the change. Robbie Bach is president of the Entertainment and Devices Division at Microsoft Corp. Bach leads a global division that comprises four main businesses: the Entertainment Business, which is charged with bringing new focus to Microsoft’s digital entertainment efforts in music, TV and video; the Interactive Entertainment Business, which includes both the Xbox^® and Games for Windows^® businesses.

[Source: WSJ]

Tags: SolSie+Microsoft+Consumer+Robbie+Bach

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