Can Apple convince recording industry?
On the wake of Steve Jobs open letter to Record Labels convincing them to remove DRM protection. Record labels have consistently rebuffed calls by digital music executives to sell songs online without copy-protection restrictions. But now that the CEO of the predominant online music retailer has joined the chorus, will labels pay attention?
Ted Cohen, a former top executive at record label EMI, says DRM is justified, because “we need to protect content.” If Jobs is truly serious about taking off restrictions, Cohen says, he should sell Apple software without restrictions on how many people can use it, and sell Disney and Pixar movies on iTunes without copy restrictions. Jobs is Disney’s biggest shareholder, and the former CEO of Pixar.
“Prove you’re serious and take a bold stance,” says Cohen. “Otherwise, I find it all a bit disingenuous.”
[Source USA Today]
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