Qualcomm to be TV Standard for Mobile in the US
AT&T (Cingular) says it will offer Qualcomm’s MediaFLO mobile TV services in late 2007. The launch comes after Verizon Wireless starts offering MediaFLO to its customers sometime between now and March. We’re glad mobile TV is getting closer to launch in the U.S., the Qualcomm wins again.
A Cingular spokesperson explains the reason behind the company’s decision to go with MediaFLO over the open, European-backed standard DVB-H:
After evaluating DVB-H, we found that MediaFLO USA’s underlying technology offered several key advantages over DVB-H: Faster channel switching time. Low battery power consumption. A broad mix of content. FLO technology can support full-length programming, short-format content, audio programming, and real-time entertainment and information feeds. This rich mix of services can be offered at TV quality, for a sharp, clear picture. DVB-H cannot support a similar service offering without degradation in quality.
[Source Qualcomm via GigaOm]
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