Microsoft “I’am Initiative”
By Spmwinkel
In the thought of “give the world the best you have, and the best will come back to you”, you might wanna consider participating in the “i’m initiative” from Microsoft.
It’s very easy. 
Just by adding an emoticon to your display name in Windows Live Messenger, you can contribute to the good cause. For example: American Red Cross, National Aids Fund, Unicef, etc.
Currently only available in the U.S., but if you’re from another country you can sign up to get notified when the i’m initiative also gets available in your country.
Quote from the website:
How i’m works
i’m starts with you. When you start an i’m conversation you start giving.1 Download the Windows Live Messenger instant messenger service. There’s no charge and it’s easy to download and use.
2 Place the text code corresponding to the cause of your choice into your Display Name.
3 Keep having i’m conversations so you can keep funding the cause doing the work most important to you.
For more info, visit: http://im.live.com/Messenger/IM/Home/
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