Plaxo, the popular contact managing tool that always keep your address book up-to-date, just released a public beta V3.0 as a web-based service (Plaxo is also making all the information available via their mobile page at http://m.plaxo.com). 

With the new Plaxo 3.0, you can sync your Google Calendar and Address Book with your corporate calendar and address book, Exchange/Outlook, Apple Apps, LinkedIn, and any other web service or software.

Some popular social networking capabilities were added to the service, with a major emphasis on Synchronization. You will find feature such “Pulse”, which pulls Flickr photos and latest blog posts from your contact Web site (if he/she has a website, blog or Flickr information in the address information)

Plaxo 3.0 look is, simple and intuitive. The set-up is straight forward for first time user. Some nice features that make your life easier such as If your contact already is in the database, Plaxo automatically fill the contact info for you; in addition to the integration of Yahoo Maps and automatic directions. 

You can read more on Robert Scoble blog for some more in depth observation.