Pepsi 2008 Super Bowl Ads: Deaf Awareness

31 January, 2008 Posted by As Multimedia,News (1) Comment

Watch Pepsi’s new 2008 Super Bowl ad  slated to air on the FOX network during the game. It is designed to bring greater awareness of the American deaf community to a wide audience. (This year, companies pay $2.7 millions per 30 second TV ad)

Bob’s House. A unique and hilarious commercial illustrating a popular joke in the deaf community. Created and enacted by deaf members of the Pepsico workforce.

Indeed, this ad is silently hilarious!

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Comments
Les February 1, 2008

If you enjoy the ad, you might also be interested in this short video about the making of the ad, also shot for Pepsi – has more about the people featured in the ad and the reasons why Pepsi did it. http://youtube.com/watch?v=cD7uLrjKpuY&feature=related

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