Staples’s Easy Button Author Joint MS Windows Mobile (and we need him..)
Microsoft announces that it has hired one of the marketing executives behind Staples “easy button” campaign.
Peters helped lead Staples’ “easy button” marketing campaign.
Todd Peters, who has also worked at Intel, joined Microsoft on Monday as corporate vice president for Windows Mobile Marketing, reporting to mobile-business head Peter Knook. More after the jump!
“Microsoft is gaining a real foothold with its mobile products and services in the consumer world,” Peters said in a statement. “I am looking forward to helping make Windows Mobile a brand not only that people recognize, but that they seek out when choosing the phone that’s right for them.”
If you ask casual WM users, they would say their WM is not easy to use…Todd Peters addition is very welcome! [Via News.com]
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