CBS will be gradually upgrading their Web video player with new features such true HD picture quality, full-screen viewing and a redesigned user interface, the most significant would be the enablement of embedded clips for other web sites or blog to display the player (a la YouTube) .
"As the first premium content network to take an open approach to syndication, we are committed to providing our users with the best online viewing experience possible," said Anthony Soohoo, senior vice president and general manager of entertainment at CBS Interactive in preferring to the player on CBS site.
He also adds: "Our new video-player platform takes advantage of the new social medium online by combining the most advanced video technology with our expertise in premium content programming to deliver new ways to discover and enjoy entertainment online."
The move seems to response to NBC’s Hulu. We expect to see other Networks will follow this trend. Furthermore, for TechTV fans, since CBS just acquired Cnet, we should see more tech contents from Cnet and Revision3 on the same player too.