iPhone Ad Banned in UK
In Europe, While TV advertisements are often liberal, (you can see a shampoo ad showing a half naked woman during prime time) the comparative or false advertisements are very stringent and strictly enforced.
Recently, an Apple iPhone ad featured an individual flicking through holiday-related Web pages on an iPhone to a voice-over saying: "You never know which part of the Internet you’ll need. The ‘do you need sun cream’ part? The ‘what’s the quickest way to the airport’ part? The ‘what about an ocean view room’ part? Or the ‘can you really afford this’ part? Which is why all the parts of the Internet are on the iPhone." . This ad has been under scrutiny and finally banned by UK Advertising Standards Authority.
the ASA, claiming the commercial was misleading. As the device doesn’t offer Flash or Java, and not all Web sites can be seen in their entirety, the complaints said.
The ASA said in its adjudication: "(Apple) believed the ad was not about technical details or the functionalities or plug-ins that were available on the iPhone, but the varied websites that users could visit and utilise. They said all the websites featured in the ad were available on the iPhone and were shown as they would be seen by the user. They said none of the content in the ad was Flash or Java based and the ad did not mention any other technical capabilities of the iPhone."
[Via CBS/Cnet]
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