Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple

Microsoft will take a more aggressive stance against Apple ads campaign to gain consumer heart. We will see how Microsoft undoes the “stodgy oldster image” given by Apple’s famous “I am a Mac, I am a PC” advertising.

According to the WSJ, the software giant’s new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

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