Smartphone & Pocket PC magazine Shutting Down
With sadness we learned Smartphone & PocketPC magazine will cease its circulation due to lack of funding and advertisement revenue, after 11 years of existence.
“It has become harder and harder to grow our circulation over the past three years since Windows Mobile changed from being PDAs to being phones. Pocket PC manufacturers like HP used to work with us to offer their customers a free issue of our magazine in their packaging. The phone companies have not shown similar interest in working with us.
The other business challenge has been the lack of advertising sponsorship from Microsoft, phone companies, and OEMs, despite our coverage of their products. In order for us to sell subscriptions at current low consumer magazine-type prices, we must have a stronger and growing circulation, and we much attract the large advertisers who benefit the most from our existence.”
We still don’t know if this is the consequence of the down trend of print publication or the lack of interest in Windows Mobile users.
Regardless of the number of blog covering Windows Mobile that I read daily. I admit that nothing can compare the pleasure of holding a print magazine in your hands.
Read more details HERE!
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