Twitter Europe Changes SMS Approach

14 August, 2008 Posted by As Mobile Phone,News (0) Comment

In an effort to reduce the SMS cost, MobileTechAddicts reports Twitter will be introducing several new, local SMS numbers in countries throughout Europe, in the coming weeks and months. These new numbers will make Twittering more accessible for all the folks who have been using SMS to send long-distance updates through the existing UK number +44 762 480 1423.  Twitter gives the below reasons:
image Why Stop Sending SMS To Some Countries?

Mobile operators in most of the world charge users to send updates. When you send one message to Twitter and we send it to ten followers, you aren’t charged ten times—that’s because we’ve been footing the bill. When we launched our free SMS service to the world, we set the clock ticking. As the service grew in popularity, so too would the price.

“Our challenge during this window of time was to establish relationships with mobile operators around the world such that our SMS services could become sustainable from a cost perspective. We achieved this goal in Canada, India, and the United States. We can provide full incoming and outgoing SMS service without passing along operator fees in these countries.
We took a risk hoping to bring more nations onboard and more mobile operators around to our way of thinking but we’ve arrived at a point where the responsible thing to do is slow our costs and take a different approach. If you don’t live in Canada, India, or the US, then we recommend receiving your Twitter updates via one of the following methods.”

[Source Twitter Via MobilettechAddicts]

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