Instant Gratification: 1-Click to Buy Song, Games on YouTube

In an effort to monetize to the ever popular but costly to run, YouTube service. Google just added to its YouTube site, "click-to-buy" links to thousands of video pages of YouTube partners. Links appear on the bottom of the video to allow viewer to get instant the content through Amazon or iTunes stores.

The service is available for US market first. EMI Music label and Electronic Arts are on board for now but you should expect Google to expand further shortly.  [Source Google Blog]

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