Microsoft appoints David Porter as Corporate Vice President of Retail Stores
Microsoft will open a series of retail stores to create a better purchase experience for consumer for its upcoming product releases including Windows 7 and new releases of Windows Live and Windows Mobile.
David Porter will report to Microsoft Chief Operating Officer Kevin Turner. He is joining Microsoft from DreamWorks Animation SKG, where he was head of worldwide product distribution. Prior to DreamWorks, Porter spent 25 years at Wal-Mart Stores Inc
“I am delighted to welcome David to Microsoft,” Turner said. “We’re also working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it’s clear, simple and straightforward for consumers everywhere. David’s unique and diverse background, coupled with his deep retail roots and distribution understanding, will be an invaluable asset in this long-term effort.” [Via Microsoft Press Release]
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