Your next search.. Kumo from Microsoft
2 March, 2009 Posted by
SolSie As
Multimedia,News,WebApp
(1) Comment
Microsoft Live search has experienced identity crisis (as most Microsoft product, I would say). Therefore the Live search has decided to rebrand its Search service. While the new brand name is still unknown. Today Microsoft’s search executive Satya Nadella sent out an internal email to MS employees inviting them to test Kumo.com (not yet available publicly)
Read Satya Nadella’s email HERE!
Would people readily use or think of “Kumo”? Doubt it…a little arcane.
Kumo can even be misspelled:
(“Koomoh”, “Koomo”, “Khumo”, “Kumho”, “Koomho”, “Koomoh”, “Kumoh”, “Khumho”, “coomo”, “coomoh”, …)
People may be more likely to “DirectJump” it though…
It’s a regular sounding word-phrase that makes sense (for English speakers anyways).
MS DirectJump…Microsoft DirectJump…MS DJ…Microsoft DJ…all have a nice vibe…
“DirectJump” – it can be thought of by itself or combined with “Microsoft” in front of it.
In time, it may be thought of as “DJ-ing” it…
Oh well…jmho.
Kumo is japanese for “spider” (e.g. web crawling) or “cloud” (e.g. cloud computing) but most non-Japanese people just won’t incorporate it into their vernacular.
However, DirectJump is more comprehensible and sounds more normal. It’s regular but catchy. The word “DirectJump” also connotes low-level computer programming which could even earn the affection of some computer afficionados.