Creative Jumps in The e-Book Reader Arena
Creative surprised many by announcing its plan of entering the crowded e-book market. Reportedly, the e-book reader, called MediaBook, features a touchscreen, text-to-speech function and an SD memory card slot. Running on the company’s Zii Technology, the MediaBook will also be internet-enabled to give the user a multimedia experience.
To differentiate with the current crop, Creative’s e-book will harness "videos, pictures, text and services in one device that supports a media-rich experience." said Mr Willie Png, Creative’s VP of strategic business.
A device will only be successful as how well is the ecosystem built around it. As of now, Creative is already in talk with 10 international and local publishers to provide content for the MediaBook. On the menu are fiction, newspaper, magazines, education materials and textbooks. Singapore Press Holdings (SPH) – Singapore largest publisher which publishes 17 newspapers and more than 100 magazines could be one of the local content provider. "We are discussing with Creative how SPH, as a significant content provider in Singapore, can provide what it has – stories, images, videos or radio programmers – for the e-reader."
[Via epizenter]
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