New 3D Tech in Avatar Movie
The most expensive movie ever made released this week. Avatar, directed by James Cameron. The production cost elevated to $300-$400 millions. In addition to worldwide promotional marketing expenses. Analysts believe the total break-even point would be in the $1 billion range.
The heart of Avatar production is the 3D experience that James Cameron tried to deliver. Stereoscopic moviemaking has historically been the novelty act of cinema. But Cameron sees 3D as a subtler experience. To film the live-action sequences of Avatar, he used a modified version of the Fusion camera. The new 3D camera creates an augmented-reality view for Cameron as he shoots, sensing its position on a motion-capture stage, then integrating the live actors into CG environments on the viewfinder. “It’s a unique way of shooting stereo movies,” says visual-effects supervisor Stephen Rosenbaum. “Cameron uses it to look into the environment; it’s not about beating people over the head with visual spectacle.” This immersive 3D brings a heightened believability to Avatar’s live-action sequences—gradually bringing viewers deeper into the exotic world of Pandora. In an early scene, Sully looks out the window as he flies over the giant trees and waterfalls of the jungle moon, and the depth afforded by the 3D perspective gives the planet mass and scale, making it as dizzyingly real for viewers as it is for him.
[Video courtesy of Popular Mechanics]
[youtube width="500" height="312"]http://www.youtube.com/watch?v=Aao0YSITuxc[/youtube]
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Popular Mechanics has the run down of this innovative technology.. You can read the complete article HERE!
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