In a presentation to a marketing focus audience Kostas Mallios, Microsoft’s general manager for Strategy and Business Development tried to convey Microsoft new Windows Phone platform that can enable advertisers to connect with consumers seamlessly.
Unlike the previous model of making just software, the company follows Apple and Google to exploit the yet untamed advertising market on the mobile devices.
In his words:
"(WP7 is) an extra move on our NUI (natural user interface). We’re trying to get technology out of the way of people.…. For consumers, what this means is basically seamless experiences, seamless social connectivity – not just about applications, obviously about the phone, obviously about media…For marketers … this is actually turning out, in my view, to be an ad-serving machine," he continued. "It basically enables advertisers to connect with consumers over time."..
The upcoming Windows Phones 7 will enable advertisers to push notification by using the new API called “Toast” to send ads dynamically to the homescreen tiles or the slide down banners Thankfully, users will be able to opt-out if they choose so.
On an unrelated subject, we learned Windows Phone 7 might be launched in October and the KIN studio-like will be featured on the new platform.
Microsoft gave another presentation evangelizing to app developers last March, check it out HERE!