RIM Partners with Microsoft Bing & Map for Blackberry Smartphones.
This morning at the BlackBerry World conference in Orlando, Florida. Microsoft’s CEO Steve Ballmer was introduced to announce a new partnership between RIM, the Canadian Blackberry maker and Microsoft. The partnership involves a tied integration of Redmond company decision search engine & map Bing to the Blackberry smartphones, especially to those that run the new Blackberry OS 7.
Also, effective today Bing will be the preferred search and maps applications with regular, featured placement and promotion in the BlackBerry App World carousel.
Bing is also now shipping as the default search experience, and map app, for the newly released BlackBerry Playbook. Together, RIM and Microsoft believe they can market and promote the strength of their joint offerings as “Making better decisions with Bing on BlackBerry.”
“For us, this goes way beyond a “search box” and links that rank URLs representing a set of web documents. For us, it’s about finding real tools that help real people get things done. Bing is about fast decisions, combining the topical graph with your social graph – as well as the geospatial graph – to connect the real world and the digital universe like never before. Doing this on mobile devices of all sorts is incredibly important to this effort, and our work with RIM will help both companies do great things for customers” Matt Dahlin, Director, Bing
Note that Microsoft also market its Windows Phone 7 OS in partnership with phone manufacturers and soon with Nokia. WP7 is a direct competitor to RIM Blackberry.
[Source Bing]
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