A new augmented reality shopping platform for Xbox Kinect can save you a trip to the shopping mall to try out items to see how they look on you. The popular Kinect feature, the fastest-selling consumer electronic device in history is an add-on to Microsoft game console. Kinect provides body and gesture recognition to interact with the Xbox application.

Initially designed for game play, but Microsoft encourages app developers to explorer further possibilities.  KinectShop is one of the fruit of that effort. The solution allows user to stay in front of the living room TV to try  on virtual clothes or fashion accessories in true 3-D, share photos with friends on social network sites to solicited critics (thumb up/down) , and store wish-listed items on smartphones for shopping on-the-go.

"The customer can visually see what an object looks like on them without even entering a retail store," Steve Dawson, Technology Director for the Emerging Experiences group at Razorfish tells Fast Company. Unlike existing virtual shopping that shoehorns 2-D photos on top of body snapshots, "with Kinect, you can find the physical outlines of a person and map it to your body."

KinectShop is primed to seamlessly integrate with real-life shopping experiences. "With an experience like KinectShop, a shopper can easily scan a QR code or swipe their NFC smartphone to take their experience with them and use wayfinding tools to locate the product in-store," Luke Hamilton, Dawson’s Razorfish colleague, writes to Fast Company in an email.

With the recent announcement that Xbox360 will support TV programs, the device seems to slowly invade more in to your living room.

[Via FastCompany]