Facebook Officially Debuts Friend Lists for Better Micro-Sharing

14 September, 2011 Posted by As News,Social Media (0) Comment

As Face users see exponential growth in their so-called friends, sharing outbound information has become pervasive,  and inbound notification has become overwhelming.  

Facebook today officially launches a new improvement to its Friend Lists feature that lets user  define privacy settings and filter the news feed.

To add convenience, Facebook automatically creates, populates and updates Smart Lists of  family, co-workers, classmates, and local friends based on friend’s profiles and recent activities. Additionally, users can now add friends to an “Acquaintances” list whose members will appear less frequently in the news feed, and a “Close Friends” list of people who will appear more frequently in news feed and whose updates will trigger notifications.

Savvy users can now to control their privacy more nimbly, increase the relevance of their news feeds, and share a wider range of content with more specific audiences.

At the same time, Facebook sends out an email telling its users that the social network service will reduce the amount of email you receive from Facebook. Starting today, Facebook is turning off most individual email notifications and instead, they will send you a summary only if there are popular stories you may have missed. You can however manually turn individual emails back on and restore all your original settings at any time.

Facebook explains in details:

Bookmarks, Smart Lists, and Special Lists

With today’s update, manually created Friend Lists, Smart Lists, and the special lists are now easily accessible from bookmarks in the site’s left sidebar. When clicked, they filter the news feed to only show updates from their members. More, fewer, or no bookmarks will appear depending on user’s engagement with the feature. Users will also be able to easily publish a post to one or more Friend Lists, as they’re now included in the new audience drop-down of the news feed publisher.

Facebook’s Director of Product Blake Ross tells us their old location “was not discoverable” and that the bookmark system will make Friend Lists optional for those who want them without “fundamentally changing the behavior” of those who don’t.

The Smart Lists are populated based on information explicitly included in the profiles of friends. Users will have one list of family members, one for each of their work places, one for each of their schools and colleges, and a local friends list of those living within 10 miles of their current city. Users can customize the mile radius of the local friends Smart List using a slick map feature to include friends in nearby cities.

Mimicking some of the most frequently manually created Friend Lists, Facebook now creates Acquaintances and Close Friends lists by default, but doesn’t auto-populate them. Those added to the former, like distant friends and old colleagues, will only have their most important content, such as marriages and moves, appear in a user’s news feed. Those in the Close Friends list will have more of their content appear in a user’s news feed, and each update they post will trigger Facebook and optional email notifications.

Users can manually add or remove members to any of their lists, and Facebook is making this editing process easier too. With a very similar design to Google+, user profiles now display a button allowing for instant admission into a list, rather than forcing users to go back to the Friend List editor. Users can even preemptively assign a potential friend to lists while they await a response to their friend request. Suggestions for people to add to a list, based on their similarities with existing members, will now appear beside the news feed when that list is applied as a feed filter.

Notification Overload and Privacy Concerns

As we saw when Facebook temporarily made game requests trigger notifications, those about other users can drown out more pressing notifications about posts to a user’s wall or photo tags. Ross tells us Close Friends is designed for users with fewer friends, but the site’s early tests showed they aren’t annoying for those with large, active networks. Still, those who don’t want a big influx of notifications may have to choose whether to simply turn them off or not get the full value out of the list’s ability to influence the news feed by only adding a very small number of friends.

One significant privacy issue is that when users see a post in the news feed because they’re a member of a Friend List published to by a friend, they can see who else is included in that list. Ross explains that this lets users know how public any comments they leave on the post will be, and that users won’t see the name of the list. Still, Friend Lists and their members have always been private unless explicitly featured in a user’s profile, and being forced to reveal their members might make users weary of publishing to them.

Ross tells us with time Facebook may add more types of Smart Lists, but only ones based on explicitly stated profile information. The changes to Friend Lists, which will roll out soon, have the potential to bring on a new era of micro-sharing on Facebook if the site can learn how users want to apply them. To help it improve the feature and quiet claims that it doesn’t listen to its users, Facebook is encouraging people to leave feedback on a newly created “Facebook Lists Team” Facebook Page.

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