Netflix Admits Moving Too Fast.. Backed-out on Splitting
Last September, Netflix announced its plan to split the company into two separate entities Netflix for streaming and Qwikster for traditional DVD mailing subscription. The move was motivated by the fact that DVDs and online streams have different cost structures and different consumer demographics, according to Netflix CEO Reed Hasting. But today in a blog post, Netflix CEO announced again that the company backs out from September decision and the two services will be back to Netflix untethered. That means that subscribers who want both online streams and DVDs won’t have to manage two accounts and pay two bills each month. The cost structure remains unchanged. $8 monthly for both streaming service and DVD service, a total of $16 a month for both
“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster.” Reed Hasting
No comments yet.