YouTube is Beefing Up its Contents with new Channels
Despite being the world’ largest visited video Web site, YouTube still can not generate enough revenue it deserves. 5-10 funny minutes video clips don’t attract enough serious mainstream advertisers to invest to the site.
In an effort to remedy the situation, YouTube has commissioned media companies and celebrities. Channels include Reuters, the Wall Street Journal, Slate, comedy magazine The Onion, Jay-Z, Ashton Kutcher, Deepak Chopra, Shaquille O’Neal (who will have a comedy channel), and Madonna (with a dance channel), the list is growing in the months to come.
It is a smart move since new TV sets, Blu-ray players and many set-top boxes now’s can stream YouTube videos to the living room entertainment center. Professional contents could very well compete with cable contents for viewership.
YouTube as well as Google TV are walking on a fine line for not disrupting too much existing ecosystems. Streaming over IP depends on Internet providers, which mostly are also TV cable providers.
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"Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers. The first of these new original channels will appear on YouTube starting next month and will continue over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in." |
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