Flipboard, the free social magazine  for iPad, named Apple’s iPad App of the year and one of TIME’s Top 50 Innovations, has gone through a major redesign to scale its capabilities down to the much smaller screen real estate of the iPhone, while still maintaining speed, usability and the beauty that Flipboard embodies.

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If you are not familiar with Flipboard, here is a quick explanation: It is a beautiful magazine-like formatted app filled with fully customized aggregated contents from your social networking feeds, your RSS feeds, traditional newsmagazine feeds..  You can also just pick Flipboard staff curated contents by topic of your choice.

The most visible difference on the iPhone when compared to the iPad version id the flip action going from right to left horizontally to bottom-up vertically. The UI is cleverly designed to invite user to use that way naturally. The navigation is simple and intuitive. The app offers first time users few default topics (located in square tiles), optionally the developer encourage to register  so user can carry the same selection across devices.

In addition to regular available source from  Twitter, Facebook, Tumblr, Flickr, 500px, etc.. iPhone Flipboard User will be presented with a new “cover story” topic covering the hottest stories of the day.  “Cover story” is coming to the iPad as well.

Intro
Flipboard CEO interviewed

Courtesy of Robert Scoble

Flipboard (iTunes App Store)

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