SnapChat is a very popular mobile [iOS & Android] app, especially among young users. The app let members insert a snapshot of a photo or a short video to a chat session. The display duration can be determined by the sender, in general for a few seconds. The recipient has to tap and hold the finger on the media to view during that determined duration. Lifting the finger will end the viewing even when the time hasn’t expired. This is a method the app uses to prevent users from taking screenshot. The media will disappear on the user smartphones as well as on SnapChat server. A short-lived nature of media would entice users to express more with photo and video.
Facebook is working to get more mobile user engagement. The company is said soon to integrate [and leverage Instagram meta data] to Facebook.
Snapchat Co-Founder and CEO Evan Spiegel told AllThingsD via email:
“We haven’t heard anything from Mark (Zuckerberg) about a Snapchat clone. We’re big fans of Instagram and the Facebook platform, and we look forward to watching Mark continue to innovate and grow his company. “
AllThingsD added that Facebook had not yet responded to a request for comment.