The Consumer Electronics Show (CES) 2013 – the technology trade show held this January in the Las Vegas Convention Center, Nevada – may not be open to the public but will feature some of the latest and greatest innovations in the industry, and many will go on to play a huge part in the latest and greatest products – particularly the newest smartphones. One of these is Gorilla Glass – something that has become a near-household name among fans of mobile communications.

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For those not up to speed with this technology, Gorilla Glass is the trademarked alkali-aluminosilicate sheet glass made by Corning and prides itself on thinness, lightness, damage- and scratch-resistance, leading it to be used on over one billion mobile devices since it was introduced in 2007. Originally adopted by Apple on its first iPhone, the technology is now in its second generation, though now Corning is about to unveil Gorilla Glass 3 (GG3).

GG3 has been improved at a molecular level, according to the latest reports, and will incorporate a proprietary feature called Native Damage Resistance (NDR). Corning explained how NDR works, noting that it reduces the propagation of flaws and improves its ability to maintain the overall strength of the glass. The company also claims that GG3 has a three-fold improvement in scratch resistance on GG2 and 40 per cent reduction in the number of visible scratches.

Of course, you have to remember that cell phones and tablets will not survive a shoulder-height drop onto a concrete floor, though if you’re going to accidentally put something sharp in your pocket with it, there’s an even better chance that it’ll re-emerge unscathed.

Wendell P Weeks, chairman, chief executive officer and president of Corning, said: "These new innovations build on the increasingly important and continually evolving role of highly engineered glass technologies in delivering improved product performance and functionality through touch capabilities, protective cover glass, and device connectivity."

If you’re interested in seeing the developments – and you have a press pass, no less – then head to Nevada Monday January 7th for full product details. The event itself takes place between January 8th and 11th and, alongside CES celebrity ambassador Felicia Day will be Maroon 5, will.i.am, 50 Cent and Travis Barker, among countless other stars.

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