image Moves, a new activity tracking app for iPhone, has been released for free. The app actually tracks user physical activity by automatically recognizing movement such as walking, cycling, running and transportation. The tracking does not need an additional bracelet nor accessories to work.

The free iPhone app tells users how much they move, shows routes on a map and provides a simple daily storyline of their life. This information can help people take control of their habits, encouraging small daily changes that can positively impact their overall physical health and well-being

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Moves iPhone app tracks daily physical activity like Fitbit or Nike+ Fuelband, but there is no need to charge, carry and buy yet another device. Compared to current fitness wristbands and gadgets, the free Moves app is much more convenient and affordable, by having the functionality within the mobile phone. Unlike traditional sports tracker apps, there is also no need to start and stop the app, which continually works in the background. This makes Moves a more discreet and accessible health tracking option for the everyday casual user.

Speaking on the announcement, Sampo Karjalainen, Designer CEO of ProtoGeo commented: “Moves is an example of how smartphones are becoming increasingly context-aware. Today, the mobile phone can constantly learn from its owner’s real-time situations and habits. This information can help build better, personalized, end-user apps such as the physical activity recognition in Moves. Physical inactivity and obesity are big problems. They have a major effect on society as a whole and on the health of individuals. As the app is so widely accessible, we are excited by what the technology can offer, and how the information provided by Moves can positively impact the lives of thousands, and hopefully millions, of users globally.”

FEATURES
• Automatic Tracking: Records daily walking, cycling and running.
• Places: Recognizes places in your daily life.
• Storyline: Visualizes your day in an easy-to-read timeline.
• Routes on map: See the paths you took.
• Pedometer: Counts your steps, so you can set simple goals

Note that the app uses your phone GPS, which might have impact on your battery life. (Even though, it is smart enough to trickle down the usage while in stationery). The app suggests to leave the tracking on all day, but you can turn off in the settings to save your battery. The UI is extremely intuitive and simple. You can toggle the top button to see progress of the day or for the whole week. The center bottom action icon is used to switch to map view. The main view indicates the activities (walking, running and cycling) that the app is capable of detecting itself based on your moving speed. The timeline indicates these actions as well as pause time or time that you use transport (car, bus, etc..)

Moves uploads data in average 30MB/mo to its server for computing crunching. This should not negatively impact much your data plan.

Moves iTunes Link

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