After 6 months since its initial launch on Android Filed Trip, Google’s ambient intelligent app has come to iOS (iPhone and iPad). Field Trip, a location-aware app that runs in the background, it surfaces the most fascinating and relevant information about your surrounding as you move through it. The app reveals historical trivia about a park, an architectural factoid about a building or reviews of a nearby restaurant, etc…
The idea behind the app was to build something that would help people connect with the real, physical world around them,” said John Hanke, a vice president of product at Google. “It’s always running in the background, so it knows where you are and is always looking to see if something interesting is in your immediate physical environment.”
We would not be surprised if this app will make its way to Google glass. Similar to Google technology, Field Trip does not need to be asked. The app is fully context aware in providing local related information with notification from Google and from publishing partners, some esoteric, including Arcadia Publishing, Atlas Obscura, Curbed, Eater and Cool Hunting.
This might open up to Google offers that will send automatically notification for coupons or ads as you are nearby the advertiser venue. The app also offers vocal notification if the phone is connected to a headset or Bluetooth device.
Field Trip is only available in U.S. and in UK only for the time being.