image T-Mobile, the smallest mobile phone carrier just announced its “Un_carrier” plan. The new plan is aiming to get away fro the traditional 2-year contract with subsidized pricing. The new plan will require the customer to either pay all upfront or a down payment plus installments. Customer will own the device as long as they pay off the device and pay the voice/ data plan as they go.

As far as the voice/data plan, T-Mobile also launches its Simple Choice Plan. A break from industry norms, the Simple Choice Plan eliminates restrictive annual contracts.

Simple Choice asks customers two basic questions: How many lines do you need, and how much high-speed data would you like? Customers start with one line at $50 per month for unlimited talk, text and Web with 500MB of high-speed data. Customers can add a second phone line for $30 per month, and each additional line is just $10 per month. They can also add 2 GB of high-speed data for $10 per month more per line. Unlimited 4G data is only $20 more per month per line. No caps.

With T-Mobile’s un-restricted approach, customers can purchase great devices, pay for them in affordable, interest-free monthly installments, and upgrade anytime they like — not just when their carrier says it’s okay. Customers can even use their own unlocked device. Monthly statements are easy to understand since the price stays constant from month to month, and the device cost is clear and unmistakable.

Customers can find more information about T-Mobile’s Simple Choice Plan here: http://www.T-Mobile.com.

Today, T-Mobile also launched its 4G LTE network in seven major metropolitan areas, including Baltimore; Houston; Kansas City; Las Vegas; Phoenix; San Jose, Calif.; and Washington, D.C.  T-Mobile 4G LTE network is expected to reach 100 million Americans by midyear and 200 million by the end of 2013.

In tandem with the debut of its 4G LTE network service, T-Mobile also announced today that it will have several 4G LTE-capable devices available, including Samsung Galaxy S 4, BlackBerry Z10, HTC One, T-Mobile Sonic 2.0 Mobile HotSpot LTE and Samsung Galaxy Note II.

  • Samsung Galaxy S4 is the next generation of Samsung’s popular Galaxy line of smartphones. Exact pricing and timing of availability have not been announced, but the Galaxy S 4 will be available in the second quarter of this year.
  • BlackBerry Z10 is T-Mobile’s first 4G LTE touchscreen smartphone featuring the redesigned, re-engineered BlackBerry® 10 platform, which continuously adapts to users’ needs. Starting today, the fastest and most advanced BlackBerry smartphone yet is available for qualifying customers for $99.99 down with 24 equal monthly payments of $18 for well-qualified buyers OAC. The BlackBerry Z10 is available through all T-Mobile channels. For more information about T-Mobile’s Z10, please visit Media Kit.
  • HTC One is the first T-Mobile 4G LTE smartphone featuring new HTC Sense innovations, including HTC BlinkFeed, HTC Zoe and HTC BoomSound. Wrapped in a sleek full metal body, the HTC One will be available later this spring in all T-Mobile channels.
  • Samsung Galaxy Note II. Current users of the popular Samsung Galaxy Note II can now take advantage of T-Mobile’s 4G LTE network via an over-the-air software update. For more information about this update and for complete download instructions, customers can visit T-Mobile’s support page at http://support.t-mobile.com/docs/DOC-4962.
  • T-Mobile Sonic 2.0 Mobile HotSpot LTE is the first 4G LTE mobile hotspot from T-Mobile, providing simple and affordable on-the-go access to the Internet for up to eight devices. The T-Mobile Sonic 2.0 Mobile HotSpot LTE is available for $29.99 down with 24 equal monthly payments of $5 for well-qualified buyers OAC beginning today. It will be sold through all T-Mobile channels.

T-Mobile 4G LTE devices will automatically and seamlessly transition to T-Mobile’s HSPA+ where LTE has not yet launched.

The biggest news is T-mobile will be the last of US carriers that officially carries the Apple iPhone, starting April 12th. The iPhone 5 will support T-Mobile’s new LTE network wherever available. The iPhone 4 and 4S will also available on HSPA+. As far as pricing with the “Un-carrier” approach: the 16GB iPhone 5 will initially cost $99 up front and 24 month installments of $20 for a total of $579 to own outright. The down payment for the iPhone 4S and iPhone 4 are $70 and $15 respectively with the same $20 x 24 installments.  The iPhone on T-Mobile supports HD Voice or high-definition voice, and also called wideband voice.

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