image Samsung continues to spend lots of money in to its flagship smartphone, the Samsung Galaxy S4 marketing campaign. The latest ad is aiming to go against its main competitor, the Apple iPhone 5 and makes the phone/ OS show its age.

While many features that come with the new SG4 are gimmicky, they eat  a fair chunk of the 16GB internal storage, the ad agent cleverly brings out some exclusive features in their use cases, notably Drama Mode photo taking; Air gestures, S Beam, IR Remote Control etc.  The ad also shows the smell embedded in to photo feature, which is something I didn’t know it supports, do you? 🙂

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