image Taking photos from the smartphone has gain popularity due to the various embellishment apps and  instantaneous sharing capability despite the subpar quality when compared to real cameras equipped with better optics

Eye-Fi, the SD card with built-in WiFi just got revamped  with two models 8GB priced at $50 and 16GB priced at $80. Eye-Fi is acting as regular SD storage for your camera, but with the built-in WiFi, it sends photos and videos to an iPhone, iPad or Android devices via a free app. The card draws power from your camera battery.

image The card first needs to be one-time paired with the mobile device via a 10-digit activation code included in the packaging. The Eye-Fi is using latest security standards (improved WPA2-PSK plus static WEP 64/128 and WPA-PSK) for secured data transfer.

Photo and video will be streamed continuously from your (DSLR) camera to your mobile device at 2GB max per file in size. The card supports long range WiFi  at  up to 90ft outdoors and up to 45ft indoors).

Press Release

High-Quality Photos and Videos Get Mobile and Social with Eye-Fi’s New Mobi Card
Instant, Wireless Transfer from Digital Camera to Smartphones and Tablets
MOUNTAIN VIEW, Calif., June 3, 2013 – Eye-Fi (www.eye.fi), the global leader in wireless memory cards, today launches Eye-Fi Mobi – the first card designed for the modern photo enthusiast to deliver high-quality digital photography combined with the convenience and connectivity of mobile devices. Mobi users can nowshare smarter, easier and faster, as their best photos and videos, from their favorite digital cameras, are instantly available on their smartphones or tablets.
“People like smartphones for taking pictures, mostly because of accessibility and instant sharing. Unfortunately, smartphones fall short for life’s many moments that require zooming, high-speed shooting, low light and other features that make digital cameras superior,” said Matt DiMaria, CEO of Eye-Fi. “Mobi is our simplest card yet, designed to provide photo lovers a no-compromises solution: the great quality pictures and videos of a digital camera and instant access on the smartphone to enjoy and share.”
Mobi removes the hassle of transferring images so today’s photographer can freely focus on taking beautiful, memorable photos. No more juggling devices, using a camera to capture quality images and then separately, taking similar, but inferior shots from a smartphone just to share. Simply replace any camera’s standard SD card with Mobi, and just two quick steps later, the camera’s photos instantly appear on the selected iOS or Android™ smartphone or tablet.
“Our research shows that the capabilities of Eye-Fi’s Mobi cards are bridging a market gap: a majority of digital camera users are expressing interest in wireless transfer to mobile devices,” commented Alan Bullock, associate director of InfoTrends. “Even more compelling is the data that many consumers say they would likely use their digital camera more if it had such a feature.”
Editing and sharing photos are just as easy, because the higher quality images become part of the camera roll on the phone – ready for any favorite apps like Facebook, Instagram, Snapseed, Pixlr, and even a quick text or email. Any sharing, editing or display options people love about their phones and tablets are now easily used and enjoyed with their best photos and videos.
“Until now, sharing high-quality camera pictures while traveling meant waiting until the end of the day, or worse, waiting until the end of the trip to get images off my camera,” says Francesco Rovetta, an avid Eye-Fi user and founder of Summit Stories, a philanthropic mountaineering project that helps disadvantaged children. “But with the Mobi card, I can take great pictures from places as remote as Mount Kilimanjaro, while still getting the real-time editing, sharing and backup of my phone. This new card connects my phone and camera so I can share my passion for photography in a way that’s convenient and fun again.”
Most notably, the new Eye-Fi Mobi lets photographers:

· Set up simply and instantly: The Mobi has the simplest Eye-Fi card setup yet – no computer, no account and no cloud. Just download the free Eye-Fi app for iOS or Android, enter the Mobi card’s unique 10-digit code, and the mobile device is paired. Use the same code to pair as many mobile devices as needed.

· Share in real-time: High-resolution photos and videos instantly transfer from camera to a device’s photo roll/gallery. From there, edit and share with any favorite apps.

· Transfer anywhere: Built-in WiFi means no WiFi network, hotspot or internet connection needed for pairing or transfer; Mobi literally captures photos and then copies them from camera to device anywhere, whenever new content is detected.

· Works with the devices users already own (and love): As with other Eye-Fi cards, Mobi works with thousands of cameras, including hundreds of Eye-Fi Connected cameras that have integrated Eye-Fi technology for improved usability. And, the Eye-Fi app can be downloaded for iOS and Android smartphones and tablets, including the Kindle Fire.

· Back up automatically: Photos and videos transfer as they’re taken, so if anything happens to the camera, content is already safe on themobile device.

· Exceptional quality and speed: Mobi reinforces Eye-Fi’s commitment to provide state-of-the-art performance in SD memory. HD video, low light and fast action shots are easily captured with this Class 10, high-capacity card.

Eye-Fi will continue to provide wireless solutions for professional and amateur photographers with the Eye-Fi Pro X2 16GB card, which has feature-rich capabilities like RAW upload support, wireless transfer to PC/Mac and optional integrated backup in the cloud.

The Mobi card will retail for $49.99 for the 8GB card and $79.99 for the 16GB card and is available now on through www.eye.fi, Amazon and in Best Buy stores nationwide. For more information about the Mobi card or Eye-Fi products and services, please visit www.eye.fi.

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