It has been a while that Twitter, Tumblr, Vine, Instagram, Google+, Pinterest,.. have let users adding the “#” sign to a word and turn it into a clickable link which is called hashtag. Anybody can click on that hashtag to bring up a feed of what other people are saying about the same topic.
Facebook just announced it is rolling out this service to all member in weeks to come. The social network giant wants to help its members keep track of popular topics being discussed, Facebook said it offers a “larger view of what’s happening”. Experts said it might also aid ad sales.
In a blog post, Facebook said clicking a hashtag would bring up a chronologically ordered list of comments using the same term, including posts from people and pages they were not friends with and had not liked.
“Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations,” it added.
“We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.”
Users can still limit who can view their hashtagged posts.
This is a welcome addition to Facebook users who now can easily search for contents and for business page owners, who have the unprecedented opportunity to add hashtag describing their brands or services and let users post additional contents wherever they want knowing related contents are searchable and are automatically aggregated.