image Amazon, the largest online retail store, just refreshed its tablet offerings with the new 7” and 8.9” Kindle Fire HDX and the Kindle HD.

The Fire HDX feature a faster Snapdragon 800 processor clocked at 2.2GHz combined with 2GB of RAM while provides slimmer and lighter body when compared to their predecessors. Both tablets features a reading mode that can last 17 hours of reading or 11 hours of normal usage. The screen resolutions (1920 x 1200 for the 7” and 2560 x 1600 for the 8.9”) and have been enhanced with crisp graphics driven by the Adreno 330 GPU . The larger model offers 8MP rear camera.

All Kindle Fire now are running an Android OS version tweaked by Amazon, called Fire OS. The OS helps Amazon to entice users to buy digital contents while using the device such the ability to buy soundtrack when watching movie, etc. Furthermore, Amazon Prime users can download movie, TV shows, etc.. for offline viewing.

An innovative help desk service dubbed as Mayday that can be invoked anytime to provide help via a pop-up video chat.   

The Kindle Fire HDX starts at $229 and $379 for the 7” and 8.9” respectively. The LTE version adds $100 to the base prices.

The Kindle Fire HD gets faster 1.5GHz CPU and it is price competitively at $139.

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