Apple has started implementing its iBeacon technology to work in its stores across the country. iBeacon is an indoor short distance or micro location based service that uses Bluetooth Low Energy to communicate between capable devices equipped with Low Energy Bluetooth and iOS 7
Many iBeacon transmitter devices, in some cases are iPhone and iPad, are placed throughout the store and they are capable of detecting customers who are willing to enable the service in the newly updated Apple Store App. As they approach certain areas of the store, they can receive specific notification with information related to the products located in the same area.
Prior to its launch, Apple demonstrated the technology to the Associated Press in its Fifth Avenue store: “Using the iBeacon feature, the app will notify you if the computer you ordered is ready for pickup, for example. Show a clerk your screen with the order number, and the clerk will get it for you. Walking by an iPhone table? You may get a message asking if you want to upgrade, check your upgrade availability and see if you can get money for trading in your old phone.”
iBeacon transmitters can also be embedded in small and more affordable devices, a number of startups have already made available such devices. Some retail stores including Macy’s, JC Penney are looking to broaden the use of this technology using Apple API.