Top 15 Best Eye Primer for 2023!

Glitter Primer: Maximize glitter impact and keep every sparkle in its place with our Glitter Primer, a light and creamy formula that sets and holds on tight to keep our Face and Body Glitters exactly where you want them

Add Instant Sparkle That Stays: This primer instantly preps skin to hold face and body glitter in place minimizing fallout and maximizing sparkle and style

Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders

Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals

Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Works overtime so that you enjoy vibrant, lasting eye color

Combats excess oil so that your eyelids don't look greasy

Perfect for when you need all day, all night staying power

Country of origin is United States

Safe for contact lens wearers

AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day.

PREVENT CREASING & FADING - Formulated with polymer technology, this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing and fading.

LIKE MAGIC - This creamy, nude eye primer dries invisibly to prep for the perfect bold or natural look on all skin tones, skin types & eye shapes. Our vegan, cruelty-free, and paraben-free formula is great for oily lids & crepey skin around the eyes.

PRO TIP - Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.

PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.

This formula glides on and instantly

Wear it alone for a flawless

looking natural eye or under any shadow

A travel-size water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.

Water-resistant and long-wearing

Cream formula glides on smoothly and creates the perfect base for eye shadow application

Helps ensure smooth, blendable application and smudge-free wear of matte, metallic and shimmer shadows and pressed pigment shades

Light-colored base enhances vibrancy, color payoff and durability of shadows and pressed pigments

0.34 Fl oz / 10 ml

Its smooth, effortless application dries to a clear finish and keeps eyeshadow in place

brightens eyelids to lockdown eyeshadow color

Volume: 30 ml (1 fl oz)

Skin perfecting

Ultra lightweight formula

Controls shine for up to 8 hours

Never feels greasy or heavy

PREMIUM EYELID PRIMER: Crafted with high-quality ingredients such as pearl powder, this primer is paraben-free and cruelty-free that's Leaping Bunny approved.

FLAWLESS EYE MAKEUP: Our primer helps enhance the pigment of your eyeshadow, making it appear more bold and vibrant without the fear of fallout. It also helps keep your look long-lasting. Give your lids the ultimate foundation for eye makeup with a smoother application and a more seamless blend.

LIGHTWEIGHT FORMULA: We created a well-balanced primer that’s weightless and non-greasy, so you won’t need constant touch-ups and won’t feel heaviness around the eyes.

SKIN BENEFITS: In addition to evening your skin tone, our primer formula combats oily lids and creasing. It enriches the appearance of your skin, conceals discoloration, and balances your complexion. Don’t worry, you can thank us later.

EASY APPLICATION: Simply apply a pea-sized drop of the primer directly onto your eyelids. After drying, apply your favorite eyeshadow.

Infused with Squalane for optimal hydration, perfect for all skin types.

Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on your makeup.

Apply a thin, even amount to moisturized skin prior to makeup application and allow to set for 30 seconds before applying foundation.

Easy to carry and convenient for travel.

Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

LIGHTWEIGHT, INVISIBLE PRIMER: Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding our lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. Our eyeshadow primer makes our eye shadow palettes pop with color!

WORKS ON ALL SKIN TONES: It goes on nude and dries invisibly; you’ll know it’s working by the professional and smooth look of your eyeshadow.

VEGAN, CRUELTY-FREE BEAUTY: Eyeshadow Primer is formulated to be the perfect base for your flawless style. Formula is vegan & never tested on animals.

TIPS & TRICKS: Swipe a small amount across each eyelid before applying eye makeup. Then choose your favorite eyeliner and eyeshadow shades to create a look that lasts all day.

WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.